Elbows Up, Canada: 10 Ways to Stay Strong and Thrive in Uncertain Times

When Canadian comedy icon Mike Myers rocked a “Canada is not for sale” T-shirt, mouthed “elbows up” twice, and gave his left elbow a tap on Saturday Night Live last weekend, he wasn’t just messing around—he was throwing down a red-and-white gauntlet. Message to Canada: Time to scrap.

For those unfamiliar, “elbows up” is a classic reference to hockey legend Gordie Howe, Mr. Hockey himself, who played the game with skill, grit, and a healthy dose of toughness. It’s a rallying cry for Canadians now, a reminder that when things get rough, we don’t back down—we dig in, play smart, and come out stronger.

With inflation, tariffs, and economic uncertainty swirling like a blizzard on an outdoor rink, it’s time to get our elbows up and navigate through this challenging period with resilience and strategy. But this isn’t a political post. This is my Elbows Up Protocol—a practical, take-it-or-leave-it approach to thriving in tough times.

1. Buy Canadian, Whenever Possible

Every dollar spent locally strengthens our economy. Seek out Canadian-made products, support local farmers, and choose homegrown brands. When you support Canadian businesses, you’re investing in jobs, innovation, and economic stability.

2. Be Smart About Spending

Inflation is real, and costs are rising. Now’s the time to be intentional about where your money goes. Trim unnecessary expenses, take advantage of loyalty programs, and embrace budgeting apps to keep your financial game tight.

3. Diversify Your Income Streams

Side hustles aren’t just for Gen Z TikTokers. Whether it’s freelancing, consulting, or selling handmade goods, finding multiple income sources can provide a much-needed financial buffer.

4. Invest in Skills That Pay

Uncertain times call for adaptability. Online courses, workshops, and certifications can increase your value in the job market. Learning new skills—whether in tech, trades, or business—can be a game-changer.

5. Advocate for Canadian Business Interests

Use your voice. Contact local representatives, support fair trade policies, and be informed about economic policies that affect Canadian industries. A well-informed citizenry is a powerful one.

6. Rethink Energy Consumption

With rising energy costs, small changes can make a big difference. Reduce waste, invest in energy-efficient appliances, and consider renewable options. Supporting Canadian energy innovation also keeps our economy strong.

7. Strengthen Community Ties

We’re stronger together. Shop at local markets, trade goods and services with neighbors, and contribute to community-driven initiatives. The more we support each other, the more resilient we become.

8. Invest in Canadian Innovation

Support Canadian tech, startups, and green energy initiatives. Whether through investing or simply choosing Canadian-made innovations, backing homegrown talent ensures long-term economic stability.

9. Stay Healthy, Stay Sharp

A strong economy starts with strong individuals. Prioritize mental and physical health—exercise, eat well, and stay informed. Stress and burnout won’t help anyone, but resilience and well-being will.

10. Maintain a Mindset of Grit and Optimism

Canadians are known for our politeness, but also our toughness. Economic uncertainty is challenging, but we’ve weathered storms before. With a proactive mindset and a commitment to smart choices, we can not only survive but thrive.

Tough times don’t last, but tough people do. Whatever happens next, this Elbows Up Protocol is designed to keep us moving forward in positive ways. The world may be unpredictable, but Canada knows how to play the long game. So, elbows up, my friends—let’s get to work.

At 50 years old and playing for the New England Whalers, Gordie Howe lands one of his legendary elbows to the head of Quebec Nordiques forward Curt Brackenbury in this 1978 photo.